October 7, 2024 – Winter Park, FL – Recently, J Turner Research recognized three of Hillpointe’s Pointe Grand communities in its Rising 1K Online Reputation Assessment (ORA®)) Power Ranking. Introduced in 2023, this ranking honors and celebrates multifamily properties that have made the most significant improvements in their online reputation, as reflected in their ORA®) scores from January to July of the respective year. The 1,075 properties on the 2024 list have improved their ORA®) score by a minimum of 13 points.
The ORA® Score, unique to the multifamily industry, is the only inclusive reputation score that monitors ratings for any community that receives an online review. The ORA® Score determines the community’s overall online reputation performance and begins the process of understanding how residents and prospects feel about the community. ORA®) is no longer just an industry score, many residents are now using it to choose their next multifamily community.
The three Pointe Grand communities that were part of the Rising 1K ORA® Power Ranking are:
“We are excited to honor the Hillpointe team for its remarkable strides in online reputation, with a significant portion of its portfolio earning a spot in our Rising 1K. This is no small feat, and we’re excited to celebrate Hillpointe’s leadership team’s role in driving an average improvement of 24 points since January. We understand that improving reputation starts with the culture, support, and resources provided by forward-thinking leadership like what we see at Hillpointe,” said Lindsey Osborne, Director of Brand & Marketing for J Turner Research.
“It’s an honor to be part of the ORA Rising 1K Power Ranking for 2024. Our leadership team, marketing, and property management teams, as well as our on-site community staff, have worked diligently to use a variety of online channels and tactics to improve our online reputation. We are proud to be recognized for our success and look forward to increasing the online reputation and our ORA®) scores for the entire Hillpointe portfolio of communities,” said Greg Signer, President of Property Management.
